We're revolutionising the way businesses understand and act on their own performance — giving founders and leaders unprecedented visibility and intelligence to close the gap between where they are and where they're capable of being, helping their business reach its highest potential.
Since the beginning, we've been obsessed with a simple observation: businesses show symptoms of underperformance long before they fail — but almost no one is trained to read them, and even fewer know how to steer the business toward its peak once they can.
Our founder, Pete Knott, spent 20 years inside critical infrastructure and PE-backed businesses watching leaders fight fires without ever diagnosing what was actually wrong. Even with good instincts and good people, how do you lead well if no one can see what's really going on inside the business?
LifeSign maps ten vital signs across five interconnected systems — purpose, vitality, core, strength, and immunity — to show you how they all play an interconnected role in how your business performs. Everything LifeSign measures is proven to make the greatest impact on the way your organisation operates.
Our obsession with unlocking business performance won't quit until every founder and leader has the intelligence to reach their full potential. And since we believe that potential is never fully reached, that means we're not stopping any time soon.
"Built by operators, not consultants. We hold ourselves to the same standard we diagnose in others."
JOIN THE WAITLISTWe're building LifeSign in the open, one deliberate step at a time. If the mission speaks to you, we'd like to hear from you.
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